The fashion industry faces major challenges: overproduction leads to excess inventory and waste, profit margins are shrinking due to unsold stock and heavy discounting, and customers increasingly prioritize cost savings when shopping.

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Cloov is a B2B software that helps brands to seamlessly integrate circular offerings like rental and resale into their core business. Our platform helps brands extend product lifecycles, unlock new revenue streams, preserve brand identity with white-label solutions, and implement circular initiatives seamlessly, minimizing effort and maximizing impact.

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Cloov stands out as the all-in-one solution for circularity enabling brands to launch circular services faster with its fully integrated, ready-to-use software. This streamlined approach accelerates market entry and drives new revenue with minimal effort.